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ALTER EGO ITALY Silver Maintain Shampoo | Various Sizes
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ALTER EGO ITALY Silver Maintain Shampoo | Various Sizes

ALTER EGO ITALY Silver Maintain Shampoo | Various Sizes

Neutralising Care for Brighter, Cooler Tones

Helps counteract unwanted yellow tones while cleansing and refreshing the hair. Designed for blonde, grey or lightened hair, it supports a cleaner, cooler finish without compromising softness or manageability. The balanced formula enhances brightness and leaves the hair feeling smooth, refreshed and visibly more luminous.

  • Helps neutralise yellow tones
  • Gently cleanses without over-drying
  • Enhances brightness and clarity
  • Improves softness and manageability
  • Suitable for blonde, grey or lightened hair

Directions: Apply to wet hair, massage, lather and rinse off well. Repeat shampoo leaving on for 1 to 3 minutes on decoloured hair and 3 to 5 minutes on grey hair.

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From $3.33

Original: $11.09

-70%
ALTER EGO ITALY Silver Maintain Shampoo | Various Sizes—

$11.09

$3.33

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ALTER EGO ITALY Silver Maintain Shampoo | Various Sizes

Neutralising Care for Brighter, Cooler Tones

Helps counteract unwanted yellow tones while cleansing and refreshing the hair. Designed for blonde, grey or lightened hair, it supports a cleaner, cooler finish without compromising softness or manageability. The balanced formula enhances brightness and leaves the hair feeling smooth, refreshed and visibly more luminous.

  • Helps neutralise yellow tones
  • Gently cleanses without over-drying
  • Enhances brightness and clarity
  • Improves softness and manageability
  • Suitable for blonde, grey or lightened hair

Directions: Apply to wet hair, massage, lather and rinse off well. Repeat shampoo leaving on for 1 to 3 minutes on decoloured hair and 3 to 5 minutes on grey hair.

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Description

Neutralising Care for Brighter, Cooler Tones

Helps counteract unwanted yellow tones while cleansing and refreshing the hair. Designed for blonde, grey or lightened hair, it supports a cleaner, cooler finish without compromising softness or manageability. The balanced formula enhances brightness and leaves the hair feeling smooth, refreshed and visibly more luminous.

  • Helps neutralise yellow tones
  • Gently cleanses without over-drying
  • Enhances brightness and clarity
  • Improves softness and manageability
  • Suitable for blonde, grey or lightened hair

Directions: Apply to wet hair, massage, lather and rinse off well. Repeat shampoo leaving on for 1 to 3 minutes on decoloured hair and 3 to 5 minutes on grey hair.